Jerez Fiestas de Primavera
Vintage travel and festival poster, lithograph print on paper • Attributed to a commercial graphic artist working for the Spanish tourism or festival board
Style & Movement
Spanish Regionalism, Mid-Century Commercial Illustration, Costumbrismo
Medium & Technique
Chromolithography or color offset printing on heavy wove paper with possible metallic ink highlights
Creation Period
Mid 20th Century, dated 1950
Dimensions & Format
Vertical portrait format, estimated approximately 40 x 27 inches (100 x 70 cm)
Subject Description
A profile portrait of a traditional Andalusian woman in festive attire holding a hand-held folding fan (abanico), adorned with red flowers in her hair and an intricate white lace mantilla. In the background, an illuminated architectural cityscape of Jerez de la Frontera featuring the Alcazar and cathedral under a starlit night sky. Prominent typography at the bottom reads JEREZ FIESTAS DE PRIMAVERA 1950
Condition & Value Assessment
Condition Assessment
Good to Very Good. The colors remain vibrant with crisp details and minimal fading, though slight surface rippling and minor edge wear are apparent behind glass
Estimated Market Value
$300 - $600 USD
Auction Estimate
$200 - $400 USD
Provenance History
Likely acquired as a travel poster or festival souvenir, subsequently framed for decorative display with unknown private collection history
Art Historical Significance
Significant example of mid-century Spanish tourism and cultural propaganda posters designed to promote international travel and celebrate local Andalusian heritage, specifically the famous spring fairs of Jerez
Notable Features
Includes the official coat of arms of Jerez in the lower right corner, bold block typography characteristic of 1950s Spanish poster design, and rich decorative patterns on the subject's dress and lace shawl
Condition Issues
Possible light exposure fading, minor paper toning, and potential tape residue or mounting adhesion under the mat board
Conservation Recommendations
Archival framing with UV-protective museum glass, acid-free backing materials, and storage or display away from direct sunlight in a climate-controlled environment