Taylor New York State Wines and Champagnes Barrel Sign
Vintage advertising signage; molded wall plaque • Produced for Taylor Wine Company; likely manufactured by a commercial marketing firm like Miller Manufacturing Co. or similar commercial signage producers
Style & Movement
Mid-century Americana / Commercial Breweriana style
Medium & Technique
Molded synthetic material (likely polyurethane foam or plastic) designed to simulate carved wood; painted finish with gold and silver lettering
Creation Period
Circa 1960s–1970s
Dimensions & Format
Circular/Oval barrel-end format; approximately 18 to 22 inches in diameter
Subject Description
A decorative sign shaped like the head of a wine barrel. It features a bas-relief chalice, grape clusters, and leaves, with a faux spigot at the bottom. Central text reads 'TAYLOR' in stylized gold font, with 'New York State WINES and CHAMPAGNES' below.
Condition & Value Assessment
Condition Assessment
Fair; the piece shows significant signs of age and wear
Estimated Market Value
$40.00 – $75.00 USD
Auction Estimate
$30.00 – $60.00 USD
Provenance History
Commercial vintage; likely used as a point-of-sale display in a liquor store, bar, or tavern before entering the private secondary market
Art Historical Significance
A piece of regional commercial history representing the Finger Lakes wine industry in New York during its mid-20th-century expansion. Taylor was one of the largest wineries in the US during this period.
Notable Features
Includes a 3D molded faux spigot and simulates a wooden stave texture; typical of 1970s bar decor nostalgia.
Condition Issues
Visible surface grime, heavy dust accumulation, fading of original paint, and a significant break or loss at the bottom near the 6 o'clock position; possible adhesive residue/scuffs on the central 'TAYLOR' text.
Conservation Recommendations
Surface cleaning with a soft, damp cloth; avoid abrasive chemicals that could strip the faux-wood finish. Display in a dry, room-temperature environment away from direct UV light to prevent further brittleness of the plastic.