Jeff Gordon 1995 Winston Cup Champion Commemorative Six-Pack
Decorative arts and commercial design; multi-component retail packaging • Graphic design team of The Coca-Cola Company in collaboration with Hendrick Motorsports and NASCAR
Style & Movement
Late 20th-century commercial Pop culture and sports memorabilia aesthetics
Medium & Technique
Lithographed cardboard carrier and screen-printed (ACL) glass bottles with metal crown caps
Creation Period
1995
Dimensions & Format
Approximately 8 x 6.5 x 4.5 inches; rectangular six-pack carrier format
Subject Description
Commemoration of driver Jeff Gordon's 1995 NASCAR Winston Cup Championship. The carrier features a portrait of Gordon, his signature, the number 24, and his 'Rainbow Warrior' DuPont Monte Carlo Chevrolet. The bottles contain original 8 oz Coca-Cola liquid.
Condition & Value Assessment
Condition Assessment
Good; shows visible wear consistent with age and storage conditions
Estimated Market Value
$15.00 - $35.00 USD
Auction Estimate
$10.00 - $40.00 USD
Provenance History
Likely acquired via retail distribution in 1995 and held in a private collection of sports or soda memorabilia; currently appearing on an auction bid board.
Art Historical Significance
Reflects the massive commercial explosion of NASCAR in the mid-1990s and the cultural transition of the sport into mainstream marketing. It represents the height of Jeff Gordon's early career and the synergy between corporate giants like Coca-Cola and DuPont.
Notable Features
Features Gordon's iconic 1990s 'Rainbow' livery and the legal copyright credits to HMS/JGI 1995; original metal crown caps remain intact.
Condition Issues
Minor scuffing and edge wear on the cardboard carrier. Potential for cap oxidation over time. Note that the liquid is expired and intended for display purposes only.
Conservation Recommendations
Keep in a temperature-controlled environment away from direct UV sunlight to prevent fading of the red pigments. Do not attempt to consume contents. Ensure caps are kept dry to prevent rust.