Budweiser Advertising Standee featuring 'The Budweiser Girl'
Commercial Advertising Display; Life-size cardboard/plastic-coated cutout (Standee) • Commissioned by Anheuser-Busch, Inc. Marketing Department; Photographer unknown
Style & Movement
Commercial Advertising Art / Post-Modern Pop Culture Realism
Medium & Technique
Lithographic offset color printing on corrugated cardboard or rigid foam core with a high-gloss protective coating
Creation Period
Late 1980s to early 1990s (Circa 1990)
Dimensions & Format
Approximately 72 x 36 inches; Vertical life-size silhouette cutout
Subject Description
The composition features a woman in a form-fitting red dress holding a long-neck Budweiser bottle, standing adjacent to a giant, condensated 'King of Beers' bottle. It utilizes bold primary colors (red and white) and focuses on the intersection of glamour and mass-market consumerism.
Condition & Value Assessment
Condition Assessment
Good/Fair; Shows visible wear on the edges, slight warping of the support, and minor surface abrasions consistent with use in a retail or bar environment.
Estimated Market Value
$150 - $350 USD
Auction Estimate
$100 - $300 USD
Provenance History
Originally produced for point-of-sale marketing in liquor stores or bars; likely acquired through secondary market liquidation or private memorabilia collection.
Art Historical Significance
Representational of late 20th-century 'lifestyle' marketing; reflects the specific era's aesthetics regarding fashion and the hyper-commercialized presentation of the 'all-American' brand image.
Notable Features
Includes the classic 'Genuine' Budweiser label graphics and utilizes 'wet' photography techniques to emphasize the texture of the condensation on the bottle.
Condition Issues
Edge crushing, localized delamination of the print surface from the cardboard backing, and minor color fading due to UV exposure.
Conservation Recommendations
Store in a temperature-controlled environment; avoid direct sunlight to prevent further fading; consider a custom shadowbox frame to provide structural support.