Pour le Drapeau! Pour la Victoire! (For the Flag! For Victory!)
Original lithographic propaganda poster on paper • Georges Scott (born Georges Bertin Scott de Plagnolle, 1873-1943)
Style & Movement
French Illustrative Academicism / World War I Propaganda Art
Medium & Technique
Color lithography; a mass-production printing technique using a stone or metal surface to transfer ink based on the repulsion of oil and water.
Creation Period
1917
Dimensions & Format
Approximately 120 x 80 cm (standard French poster size), vertical portrait orientation.
Subject Description
The poster features 'Marianne', the national personification of the French Republic, appearing as a warrior-maiden. She holds a sword aloft in one hand and clutches the Tricolour flag in the other. Behind her, lines of French infantry march across a battlefield. The text 'Souscrivez à l’Emprunt National' (Subscribe to the National Loan) encourages citizens to invest in war bonds through the Banque Nationale de Crédit.
Condition & Value Assessment
Condition Assessment
Good. The paper shows general yellowing consistent with age (acidic paper typical of the period) and potentially some minor horizontal creasing from previous folding.
Estimated Market Value
$600 - $1,200 USD
Auction Estimate
$400 - $800 USD
Provenance History
Commissioned by the Banque Nationale de Crédit for the 3rd French National War Loan in 1917. Likely held in private collections or archives thereafter; framed commercially in the late 20th century.
Art Historical Significance
Georges Scott was a preeminent French war illustrator known for his work in 'L’Illustration'. This poster is a classic example of WWI iconography, utilizing the allegorical figure of Marianne to inspire patriotism and financial support during the height of the conflict.
Notable Features
Features the signature 'Scott' and date '1917' in the lower right of the image block. The printer's stamp for 'Devambez, Paris' is visible in the lower left corner area.
Condition Issues
Visible browning of paper (toning) due to UV exposure and acidic matting. Possible center fold lines common in vintage posters. Some minor edge wear may be hidden under the frame.
Conservation Recommendations
Remove from current frame and replace with archival, acid-free backing and UV-protective glazing. Professional deacidification could stabilize the paper and brighten the colors.