Martini & Rossi Vermouth Advertising Poster
Vintage advertising poster, lithograph print on paper • After Marcello Dudovich or atelier of Martini & Rossi advertising design department
Style & Movement
Art Deco revival / Vintage Commercial Advertising Art
Medium & Technique
Lithographic printing technique on smooth poster paper with flat areas of color and graphic typography
Creation Period
Mid to late 20th century (likely a later reproduction or vintage poster from the 1960s-1980s based on the iconic Marcello Dudovich or similar 1920s style iconography)
Dimensions & Format
Vertical rectangular format, approximately 24 x 36 inches (standard poster size, framed)
Subject Description
An elegant, stylized woman wearing a wide-brimmed white hat, white dress with a high collar, and white gloves, reclining against a stark black background. She holds a small glass of red vermouth in her right hand with her palm upturned, while gesturing openly with her left hand. Prominent yellow arched typography reads 'VERMOUTH' at the top, and the classic 'MARTINI' logo overlays a red circle at the base, with 'MARTINI & ROSSI S.A. TORINO' written below.
Condition & Value Assessment
Condition Assessment
Good. The poster displays vibrant colors and clear typography, though minor surface wear and minor ripples or handling creases are visible beneath the glass.
Estimated Market Value
$150 - $300
Auction Estimate
$100 - $250
Provenance History
Acquired through general art or vintage poster markets; likely sourced from a collection of mid-century advertising ephemera or a European café/bar decor collection.
Art Historical Significance
Represents the rich history of Italian aperitivo advertising and the sophisticated graphic design tradition utilized by Martini & Rossi to build a globally recognized luxury lifestyle brand.
Notable Features
Striking high-contrast black, white, and red color palette combined with bold, golden-yellow typography and classic 1920s-style chic glamour.
Condition Issues
Minor surface dust, potential minor paper waviness within the frame, and a slight scratch or imperfection near the bottom center edge near the framing.
Conservation Recommendations
Keep away from direct sunlight to prevent fading of the vibrant blacks and reds. Frame with UV-protective acrylic or glass and store in a climate-controlled environment with stable humidity.