Sainte-Maxime, Plage d'Hiver et d'Eté (Côte d'Azur)
Vintage travel poster (Print) on paper • Roger Broders (French, 1883–1953)
Style & Movement
Art Deco / PLM (Paris-Lyon-Méditerranée) Railway Advertising
Medium & Technique
Color lithography; features flat areas of color and geometric abstraction characteristic of 1920s printmaking.
Creation Period
Circa 1928-1930
Dimensions & Format
Approximately 100 x 62 cm (Standard large poster size); portrait format.
Subject Description
A stylized coastal scene of Sainte-Maxime featuring large, geometric palm fronds in the foreground framing a view of a white-walled village and sailboats on a deep blue sea. The text promotes the 'Coast of the Moors' as a destination for both winter and summer.
Condition & Value Assessment
Condition Assessment
Very Good (Apparent through glaze); colors remain vibrant, though minor rippling is visible suggesting it may not be linen-backed.
Estimated Market Value
$5,000 - $8,000 USD (based on current demand for original Broders lithographs)
Auction Estimate
$4,000 - $6,000 USD
Provenance History
Likely commissioned by the PLM railway; private collection. No visible gallery labels in photograph.
Art Historical Significance
Roger Broders is world-renowned as a master of the Art Deco poster. His works for the PLM railway helped define the visual identity of luxury tourism in the early 20th century.
Notable Features
Features the PLM (SN) logo; signature located near the lower right of the image field; quintessential Art Deco typography and palette.
Condition Issues
Slight undulation of paper; possible minor light-strike fading if displayed long-term without UV glass; potential acid migration from non-archival matting visible at edges.
Conservation Recommendations
Professional removal from frame to check for linen backing; use of UV-protective museum glass and acid-free mounting materials to prevent further deterioration.
Collector Notes
Rodger Broders