Bud Light 'Spangled Jacket' Advertising Sign
Commercial advertising sign; lithographed tin/metal • Produced for Anheuser-Busch, Inc. (St. Louis, MO). Photographic model unidentified.
Style & Movement
Late 20th-century Americana; Commercial Pop Art / Breweriana
Medium & Technique
Lithography on embossed tin with protective gloss coating
Creation Period
1990 (dated at bottom edge)
Dimensions & Format
Approximately 30 x 18 inches; vertical rectangular format with rounded corners and die-cut bottle-neck top
Subject Description
A portrait of a smiling young woman with voluminous 1980s/90s hair and silver hoop earrings, wearing a pink sequined jacket. In the lower left foreground, a graphic features a Bud Light bottle and a head of foam in a glass mug. A prominent 'BUD LIGHT' logo bar appears at the bottom.
Condition & Value Assessment
Condition Assessment
Very Good; primary graphics are vibrant with minimal surface scratching
Estimated Market Value
$75 - $150 USD
Auction Estimate
$50 - $125 USD
Provenance History
Originally manufactured for display in points of sale such as bars, liquor stores, or taverns. Item number 813-121.
Art Historical Significance
A quintessential example of turn-of-the-decade beverage marketing, capturing the aesthetic transition from 1980s glam to early 1990s commercial realism. It represents the height of the 'Light Beer' marketing wars in the United States.
Notable Features
Features an embossed (raised) texture on the 'Bud Light' text and bottle; includes the 1990 copyright notice and manufacture location: 'St. Louis, MO, U.S.A.'
Condition Issues
Minor edge wear and potential oxidation at mounting holes. Slight surface scuffing on the yellow border.
Conservation Recommendations
Keep in a temperature-controlled environment; avoid direct UV sunlight to prevent pigment fading. Clean only with a dry microfiber cloth; avoid abrasive chemicals that may strip the lithographic ink.