Kodak Tele-Ektra 1 Camera Box Graphic
Commercial Graphic Design/Packaging • Eastman Kodak Graphic Design Department (uncredited industrial designer)
Style & Movement
Late 20th Century Industrial Design / Functionalist Corporate Branding
Medium & Technique
Offset lithography on printed cardboard; industrial mass-production printing
Creation Period
Late 1970s (manufacturing window 1978-1980)
Dimensions & Format
Approximately 8 x 5 inches; rectangular landscape orientation
Subject Description
Promotional packaging for a Kodak Tele-Ektra 1 pocket camera. Features a photographic product image at left and bold, block-typography branding using Kodak’s signature yellow and black color scheme. The iconography emphasizes ease of use and the telephoto lens capability.
Condition & Value Assessment
Condition Assessment
Fair to Good; shows significant signs of industrial wear and secondary retail handling
Estimated Market Value
USD $10 - $25 (primarily collectible value for vintage camera enthusiasts)
Auction Estimate
USD $5 - $15
Provenance History
Mass-produced consumer electronics packaging; presence of a yellow '5 23' price sticker suggests it passed through a secondary thrift or resale market in the modern era.
Art Historical Significance
Represents the democratization of photography through the 110 film format. It illustrates the 'Kodak Yellow' branding strategy that dominated the analog photography era and reflects the shift toward portable, user-friendly consumer technology in the 1970s.
Notable Features
Distinctive high-contrast typography; contains the original retail 'thrift store' style price tag; utilizes the classic Kodak visual identity language developed in the mid-20th century.
Condition Issues
Visible surface abrasions, minor tearing on the black printed surface (white cardboard substrate showing through), corner crushing, and adhesive residue/occlusion from a secondary market price sticker.
Conservation Recommendations
Keep in a temperature-controlled, low-humidity environment to prevent cardboard acidification. Store away from direct UV light to prevent fading of the iconic yellow ink.