The Goalie: Pacific Coast Hockey League Program (Los Angeles Monarchs)
Ephemera (Sports Program/Magazine on paper) • Unattributed graphic designer/printer; Published for the Pan Pacific Auditorium and the Pacific Coast Hockey League (PCHL).
Style & Movement
Mid-century Americana Commercial Graphic Design.
Medium & Technique
Lithographic offset printing on paper, featuring black and white halftone photography and color typography.
Creation Period
Circa 1940s, specifically related to the Los Angeles Monarchs' tenure at the Pan Pacific Auditorium (late 1940s).
Dimensions & Format
Approximately 8.5 x 11 inches; Vertical portrait format.
Subject Description
A sports program cover titled 'The Goalie'. It features three black and white portrait photographs of hockey players (Eddy Mulligan, Bill Simpell, and Lou Labovitch) of the Los Angeles Monarchs. The layout includes the 25-cent price point and branding for the Pan Pacific Auditorium and the PCHL.
Condition & Value Assessment
Condition Assessment
Fair to Good. Visible creasing across the center and spine, minor corner wear, and some surface scuffing characteristic of handled paper ephemera.
Estimated Market Value
$40 - $120 USD (Collector value depends heavily on the specific game date and completeness of the interior pages).
Auction Estimate
$30 - $80 USD.
Provenance History
Likely acquired at a live hockey game at the Pan Pacific Auditorium in Los Angeles, California, during the late 1940s.
Art Historical Significance
Significant as a piece of regional sports history for Southern California; it documents the early professional hockey scene in Los Angeles prior to the NHL's expansion and records the architectural legacy of the now-demolished Pan Pacific Auditorium.
Notable Features
Includes the 'Know Your Monarchs By Number' section identifying specific historical players of the PCHL and original 25-cent price marking.
Condition Issues
Visible horizontal and vertical creasing (likely from being folded in a pocket), minor edge fraying, and general paper darkening indicative of age.
Conservation Recommendations
Should be stored in an acid-free, archival-quality mylar sleeve with a backing board. Keep away from direct UV light to prevent fading of the red ink and yellowing of the paper.