Coca-Cola Die-Cast Model Pedal Rocket
Collectible scale model; die-cast metal and plastic vehicle • Marketed by Enesco Corp. for The Coca-Cola Company; features a printed signature of Peter Max on the fuselage
Style & Movement
Pop Art / Americana / Contemporary Collectible
Medium & Technique
Die-cast metal, molded plastic components, and screen-printed or decal graphics with a painted finish
Creation Period
1995 (as stated on the copyright mark)
Dimensions & Format
Approximately 10 to 12 inches in length; three-dimensional sculptural object
Subject Description
A retro-futuristic pedal car in the shape of a rocket, featuring vibrant psychedelic patterns and colors characteristic of Peter Max's style, incorporating Coca-Cola branding
Condition & Value Assessment
Condition Assessment
Good; shows visible signs of play-wear and storage
Estimated Market Value
$50 - $150 USD
Auction Estimate
$40 - $120 USD
Provenance History
Mass-produced limited edition (numbered 03394 of 20,000); likely acquired through retail or secondary hobbyist markets
Art Historical Significance
Represents the intersection of corporate branding, mass-market collectibles, and the commercialization of the Pop Art aesthetic in the late 20th century
Notable Features
Features a limited edition serial number label (No. 03394) and a printed Peter Max signature on the side of the red chassis
Condition Issues
Visible surface scuffing on the purple undercarriage, minor paint loss on edges, and accumulation of dust and surface grime
Conservation Recommendations
Gentle cleaning with a micro-fiber cloth; display away from direct sunlight to prevent fading of the vibrant pigments