Coca-Cola Die-Cast Model Pedal Vehicle Limited Edition Rocket (No. 03394)
Collectible scale model; die-cast metal and plastic decorative object • Marketed by Xonex (Cleveland, Ohio) for The Coca-Cola Company; signed by Ken Kovach
Style & Movement
Americana; Retro-Futurism; licensed corporate memorabilia
Medium & Technique
Die-cast metal, molded plastic components, decal application, and hand-applied ink signature
Creation Period
1995 (as marked on the copyright stamp)
Dimensions & Format
Small scale desktop model (approx. 6-10 inches in length), horizontal orientation
Subject Description
A miniature scale model of a rocket-shaped pedal vehicle, featuring a red and yellow color scheme with Coca-Cola branding. The item is part of a numbered limited edition series (3394 of 20,000).
Condition & Value Assessment
Condition Assessment
Good to Very Good; shows signs of handling and minor label wear but remains structurally intact
Estimated Market Value
$40 - $85 USD
Auction Estimate
$30 - $60 USD
Provenance History
Mass-produced limited edition commercial collectible; originally sold through authorized Coca-Cola merchandise retailers or Xonex distributors.
Art Historical Significance
Representational of the 1990s boom in brand-specific collectibles and the use of nostalgia-driven design (pedal cars/rockets) to market corporate identity.
Notable Features
Includes a visible signature by designer Ken Kovach; features original manufacturer's stamp and limited edition numbering label on the underside.
Condition Issues
Minor peeling and foxing on the paper edition sticker; slight dust accumulation in crevices; potential fading of signature over time if exposed to UV.
Conservation Recommendations
Keep in a temperature-controlled environment away from direct sunlight; avoid high humidity to prevent oxidation of metal parts or lifting of decals.