Souvenir of Louisville, KY (Horse and Horseshoe Motif)
Decorative Wall Plaque / Souvenir Art • Unknown mass-production manufacturer; commercial souvenir industry.
Style & Movement
Mid-Century Americana / Kitsch / Folk Art derivative.
Medium & Technique
Cast Resin or Composite (simulating carved wood); surface finished with a tinted lacquer or faux-wood stain.
Creation Period
Mid-to-late 20th Century (circa 1960s–1980s)
Dimensions & Format
Estimated 6 to 8 inches (height) by 4 to 6 inches (width); Vertical plaque format.
Subject Description
A profile view of a harnessed horse's head framed within a horseshoe. Features a yellow and red scroll-effect sticker reading 'SOUVENIR OF Louisville, KY.' It utilizes traditional equestrian iconography associated with Kentucky racing culture.
Condition & Value Assessment
Condition Assessment
Good; the piece remains intact with its original sticker, though visible surface dust and minor finish wear are present.
Estimated Market Value
$15 – $35 USD
Auction Estimate
$10 – $25 USD
Provenance History
Likely purchased as a travel souvenir in Louisville, Kentucky; subsequently held in a private domestic collection for wall display.
Art Historical Significance
Represents the mid-century American travel and tourism industry. While not high art, it serves as a cultural artifact documenting the commercialization of regional identity (Kentucky horse racing) through mass-produced memorabilia.
Notable Features
The 'Louisville, KY' sticker is remarkably well-preserved for its age; the design utilizes a 'through-carved' look common in vintage resin casting.
Condition Issues
Minor surface grime; potential aging of the adhesive on the souvenir sticker; minor scuffs on the simulated wood finish.
Conservation Recommendations
Dry dusting with a soft brush or microfiber cloth. Avoid chemical cleaners that may damage the resin finish or the paper label. Maintain in a climate-controlled environment to prevent sticker peeling.