Schweppes Cider
Advertising print/poster on paper • After a design by Sepo (Severo Pozzati, 1895–1983)
Style & Movement
Art Deco / Poster Art
Medium & Technique
Lithograph or high-quality offset print; characterized by flat color planes, clean linework, and bold typography
Creation Period
Original design circa 1920s; this specific item appears to be a modern reproduction or mid-to-late 20th-century decorative print
Dimensions & Format
Approximately 24 x 36 inches (standard poster size), vertical portrait orientation, framed with a blue mat
Subject Description
A stylized 'flapper' woman with a blonde bob, wearing a white shift dress and a dramatic red sash, holding aloft a glass of bubbling cider against a solid black background. The composition uses elegant curves to suggest motion and luxury.
Condition & Value Assessment
Condition Assessment
Good/Very Good; the print appears flat and the colors remain vibrant, though the glass reflection indicates consumer-grade framing
Estimated Market Value
$50 - $150 (as a decorative framed reproduction)
Auction Estimate
$30 - $80
Provenance History
Likely acquired via a commercial poster retailer or decor shop; no visible gallery labels or original stamps indicating a vintage 1920s first-edition lithograph
Art Historical Significance
The work reflects the Golden Age of advertising and the rise of the Art Deco aesthetic, where brands like Schweppes used avant-garde illustrators to associate their products with modern, sophisticated lifestyles and the 'New Woman' of the 1920s.
Notable Features
Features the iconic stylized 'bubbles' rising from the glass, a signature motif of 1920s beverage advertising, and the elegant, slanted typography characteristic of the period.
Condition Issues
Visible reflection and glare from basic plexiglass or glass; potential minor acid burn from non-archival matting (though not confirmed without opening the frame)
Conservation Recommendations
Keep away from direct UV sunlight to prevent fading of the red and black pigments; if valued significantly, re-frame with acid-free materials and UV-protective glass