Harley-Davidson Bar & Shield Logo Object
Mass-produced decorative object/merchandise • Harley-Davidson Motor Company (Corporate Design)
Style & Movement
Americana / Commercial Branding / Pop Culture
Medium & Technique
Injection-molded plastic with painted raised lettering and details
Creation Period
Late 20th to early 21st century (modern)
Dimensions & Format
Small scale (approx. 3-5 inches wide); shield-shaped three-dimensional object
Subject Description
The iconic 'Bar & Shield' logo of Harley-Davidson. The composition consists of a horizontal bar intersecting a shield, utilizing a bold sans-serif typeface in white against an orange and black ground. The registered trademark symbol (R) is visible.
Condition & Value Assessment
Condition Assessment
Good; shows signs of minor surface wear and pigment loss along the black borders and lettering
Estimated Market Value
$5.00 - $15.00 USD
Auction Estimate
$5.00 - $10.00 USD (as a bulk lot item or minor collectable)
Provenance History
Unknown; likely retail purchase. Items of this type are common in secondary markets like thrift stores or estate sales.
Art Historical Significance
A representation of early 20th-century industrial branding that has evolved into a global cultural symbol of rebellion and freedom. While not a unique 'fine art' piece, it represents the intersection of corporate identity and consumer subculture.
Notable Features
Embossed/raised lettering; classic orange, white, and black color scheme consistent with Harley-Davidson brand standards.
Condition Issues
Minor scuffing on the plastic edges, slight fading or chipping of the black paint around the 'Bar' border.
Conservation Recommendations
Keep in a temperature-controlled environment; clean with a soft, dry microfiber cloth to avoid further paint lifting.